Tuesday, 26 August 2008

One for us little guys

Several weeks ago we took exception to a magazine ad for a Mitsubishi Evolution sportscar which included the exhortations- "Hammer the straight" and "Scream through the corners". (See blog below for more detail.)

We felt this was a clear call for owners to drive recklessly.

On behalf of the Institute I lodged a complaint, as did others, with the Advertising Standards Council. Our complaint has been upheld. Mitsubishi Motors has been forced to change the wording on future ads to "Brute force with precision control". Not near so sexy.

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